Marketing Manager

About the Company

Hello! Welcome to Plaza Premium Group, we’re people passionate about “Making Travel Better”. We are a global company with team members from all walks of life, together we are #PPGFamily, together we are building a legacy. You don’t need to be from this industry, you do need to be passionate.

We will respect and value your background and perspectives
We will work together with integrity
We will share our incredible pride for job, company and industry

What we ask of you:

Bring passion to all that you do
Listen, move fast and think innovatively
Speak up, have ideas and share them
Believe in customer service, and treating every person with kindness

Join our family today.

Together, we’ll make travel better.

JOB SCOPE:

We are looking for a seasoned marketer to drive brand awareness, customer acquisition and marketing effectiveness in the for a portfolio of Plaza Premium Group brands including flagship brand Plaza Premium Lounge, meet-and-greet brand Allways and other airport hospitality services within the Group. The right candidate is expected to understand well the travel ecosystem and consumer lifecycle in order to strategize and execute an effective marketing communications plan in the respective markets.

JOB RESPONSIBILITIES:

Plan and implement integrated marketing activations to drive brand awareness, brand love, customer acquisition and sales stimulation that contribute to visitation and revenue generation.
Drive marketing channel strategy including, but not limited to, PR, events, social, advertising, database marketing, trade & partner marketing, brand collaborations etc
Build and maintain relationships with press, bloggers and KOLs to maximize brand and product publicity
Develop and execute social content plan based on group social strategy
Supervise marketing agencies and / or in-house design team in executing marketing and PR campaigns and promotional design or artwork
Develop and produce marketing collaterals based on brand guidelines e.g. point-of-sales displays, print advertisements, eDM, digital banners, premium gifts, brochures to support sales and marketing activities.
Work closely with local General Manager and Sales team to plan and execute effective tactical promotions to drive sales for different brand portfolios
Work closely with eCommerce team to implement effective digital marketing campaigns and maintain local promotional updates on brand website(s)
Support Business Development and Sales with marketing collaterals in securing new business and revenue opportunities
Set clear Key Performance Indicators for every marketing initiative to ensure effectiveness and return on investment
Conduct regular market research and analysis on market landscape, competitor’s analysis, consumer behaviors, media consumption for effective marketing planning
Plan and implement marketing efforts for new business and product launches
Manage marketing budget and project timelines
Work closely with Group Marketing team to ensure local marketing efforts are aligned with global strategy and direction.

JOB REQUIREMENTS:

Degree holder in Marketing or related disciplines
Minimum of 8 years marketing experience in managerial level, preferably in hospitality or aviation industry
Dynamic, resourceful, result-driven with the capability to articulate business objectives in a compelling manner
Strong interpersonal skills in communicating with people from different backgrounds and at all levels, both internally and externally
Excellent project management and time management
Team player yet able to work independently