Sales Manager – MICE

Job Description For Sales Manager – MICE
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Core Functions:

Manages sales activities and events in line with the annual sales and marketing plan and to achieve/exceed budget and sales strategy for the entity.
Delivers market leading performance, maximize revenue and commercial opportunities for assigned segment.
Duties & Responsibilities:

Maintains an awareness of competitor activity, developments and best practices and shares information with the team accordingly.
Keeps up to date with the economic situation and monitors trends within the designated markets and industries and shares this information with the team accordingly.
Takes a proactive approach to sales, anticipating potential opportunities and developing new opportunities.
Develops strategic plans for specified region assigned and market sector and detailed account development plans for each key account.
Sets realistic, measurable sales standards, objectives, and goals (for sales activities and revenues) to be achieved and communicates to leaders and colleagues.
Conducts appropriate number of proactive sales activities (incl. but not limited to tele sales, appointments, site inspections, sales trips, trade shows, fam trips, client entertaining including evening entertaining, overseas road shows and events) and ensures that this is recorded appropriately in Opera Sales & Catering in order to be considered for goals.
Leverages all available sales to optimize sales revenues.
Monitors competitor activities and increase the business volume of the corporate segment by maintaining the good business relationship with existing customers as well as negotiating optimum rates with new clients and developing new market strategies.
Achieves entity revenue, room night goals in the corporate and leisure market segments as laid down in the Entity’s annual Integrated Business Plan (IBP).
Establishes a strong ’Drive for Results’ culture, communicating a set of goals and targets and providing frequent feedback where necessary to manage performance to its optimum. etc.