Paid Media Manager

About the job
Description

Job Description

The Paid Media Manager is responsible to lead key marketing initiatives across our paid digital channels to support all Genting Americas East properties and platforms. This individual will manage paid search, paid social, and video advertising campaigns alongside internal stakeholders and agency partners. The candidate will support marketing initiatives with attention to optimization and performance. This role requires strong critical thinking, organizational skills, high attention to detail, clear communication, and the ability to work on multiple properties and initiatives simultaneously.

Essential Duties

Execute, manage and continuously optimize all paid search and paid social campaigns
Possesses an understanding of paid search and paid social campaign management and optimization practices across Meta, Google, Microsoft Ads, and additional social media channels as needed.
Monitors the latest trends in SEM and paid social including advertising formats, channels, and technologies in order to improve campaign performance and provide recommendations on how clients can best leverage new tools and services
Compile data across several search platforms and create weekly/monthly reports, including analysis for insights, optimizations, and future strategy development
Demonstrates strategic insight to develop long term execution plans from stated business objectives and implement those plans
Displays organizational capabilities to track progress, execution, and consistency of advertising campaigns
Demonstrates understanding of and ability to facilitate and manage forecasting, budgeting, and pacing, campaign creation, and optimization
Explore and experiment with new digital marketing opportunities
Work with all team members to develop a strong base marketing plan and budget coordinating all resources and information.
Demonstrate and provide outstanding customer and employee relations at all times.
Perform other duties as assigned.

Job Requirements

To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical and Mental Demands:

The physical demands described here are representative of those that must be met by the employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk and hear. The employee is also regularly required to stand, walk, sit, and use hands to finger, handle, or feel objects, tools or controls. The employee is occasionally required to reach with hands and arms, and to sit, climb or balance, and stoop, stretch, bend, kneel, crouch, or crawl. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. Essential responsibilities include moderate physical ability such as lift or maneuvering at least thirty (30) pounds and varied instances of standing/walking.

Language Skills:

Ability to read, analyze, and interpret documents, such as policy and procedure manuals, maintenance instructions, and other related documents. Ability to respond to common inquiries from other employees or guests. Fluency in English required a second language a plus. Ability to write detailed instructions and correspondence. Ability to effectively present information in one-on-one and group situations.

Mathematical Skills & Reasoning Ability:

Ability to compute basic mathematical calculations. Ability to decipher various reports and maintain reports upon request.

Work Environment:

The work environment characteristics described here are representative of those that exist while Team Members are performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is typically moderate. When on the casino, kitchen, restaurant or property floor or some back of house areas, the noise level increases to loud. Must be able to interact with internal and external guests in a professional manner.
Due to the unpredictable nature of the hospitality/entertainment industry, Team Members must be able to work varying schedules to reflect the business needs of the property.

Work/Educational Experience

Must be at least 18 years old, possess a high school or equivalent diploma, and have the ability to obtain the appropriate license pursuant to the New York State Lottery regulations.
Bachelor’s Degree in a related field AND three (3) years experience managing paid search and paid social campaigns in a Management position
Agency experience is a plus
Experience with display, video advertising, and podcast advertising is a plus.
Strong program management and organizational skills being able to manage multiple projects at once
Strong communication skills
A desire to learn more, experiment, and test to achieve the best results
Confident in analyzing and acting on marketing data

This job description is a summary of the essential functions of the job, not an exhaustive or comprehensive list of all possible job responsibilities, tasks, and duties. The responsibilities, tasks, and duties of the jobholder might differ from those outlined in the job description. Other duties, as assigned by the supervisor, might be part of the job.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

This position is at a location where Hyatt is not the employer. The employer of individuals working at this hotel may be a third-party management company that is responsible for all employment benefits and obligations at this location.