Director of Marketing- Six Senses Ibiza

About the job
Duties and Responsibilities

Vision and Values

As Director of Marketing, I fully comprehend the vision of Six Senses to help people reconnect with themselves, others, and the world around them, plus our values of local sensitivity and global sensibility, crafted experiences, emotional hospitality, responsible and caring, fun and quirky and pioneering wellness. By embracing the Six Senses vision and values, I will deliver an exceptional experience for guests and develop hosts to be the very best they can be.

Wellness

I will fully embrace, implement, safeguard, and market the Wellness philosophy, concepts, and programs such as Sleep With Six Senses, Eat With Six Senses, and Grow With Six Senses platforms. All wellness initiatives will be adopted and promoted throughout the sales and marketing functions.

Sustainability

Sustainability is at the core of everything we do at Six Senses. As Director of Sales & Marketing, I will ensure all directives on environmental protection and preservation, re-usage and minimum wastage, purchasing, and packaging, such as the abolition of single-use plastic by 2022, social responsibility, and all other practices documented in the Sustainability Guidelines are followed in the department to maintain a harmonious and sensitive approach to our environment and cultural surroundings, plus communicated as appropriate to our external audiences.

Operational Ownership

In this role, I will assume full responsibility for the efficient operation of the Marketing department to provide exceptional products and services within brand operating standards.

My key role is to drive the right business at the right price to ensure the resort achieves budgeted occupancy, rate, and revenue. This includes writing and implementing the marketing plan, contracting, setting sales targets by segment, client, and prospect, undertaking advertising, sales, promotions, and publicity initiatives, working with the revenue manager to set rates, and directing the sales and marketing team.

I will lead and drive the marketing strategy and day-to-day operations, helping define how we target and engage directly with our guests, consistently delivering against Six Senses brand pillars and experience. Build, develop, engage, and empower a diverse team and marketing and event managers and specialists. Establish the ideal blend of commercial and brand engagement across owned, shared, and earned media, creating a framework and daily operating model to drive a team based on 365 and seasonal objectives.

In this role, I will drive the critical path for seasonal campaigns, from initial brief to planning process, creative development to final execution. Set up briefing and review timings across departments to ensure team alignment; work across the team to shape seasonal campaigns and messaging. Support social and creative teams with content ideation and amplification initiatives. Work closely with on-site operational teams to communicate marketing priorities and campaigns, creating internal feedback loops to ensure alignment.

I own the annual marketing calendar, ensuring teams are aligned and executed on schedule. Identifying unique messages and opportunities that celebrate our product and drive profitable sales. Working with creative, social, email, and editorial to bring them to life. Identify opportunities to drive new customer acquisition and engagement: including creative content, Partnerships, Influencers, Activations, and Events. Briefing design assets & materials with internal design teams. Own the gathering and sharing of insights and campaign results.

I will develop sleep relationships with internal, Corporate, and external teams.

By keeping abreast of industry intelligence, trends and practices and updating knowledge and skills, I will continually focus on revenue generation and profile building for our resort and spa and for Six Senses. Marketing strategies and tactics will be constantly assessed to remain relevant and practical.

A high standard of personal appearance, grooming, and hygiene, plus comprehensive knowledge of safety, security, and emergency procedures, will be maintained by myself and all hosts in line with brand and statutory requirements.

An essential part of the role is to interact with guests and hosts in a professional, courteous, and positive manner and proactively seek feedback. In the event of guest or client complaints, I will effectively carry out service recovery or charge our hosts to do so to the satisfaction of guests and clients.

Interaction and communications between departments under my control and other departments within the resort are clear and effectively maintained to support the smooth running of the resort. I will perform any additional duties given to me by the General Manager.

Administration

Forecasting and reporting requirements for the role will be completed accurately, on time and maintained for reference. Corrective action will be taken immediately when issues are identified, particularly for revenue generation results. The required meetings and briefings are to be attended or conducted, as instructed by the General Manager.

Quality

Six Senses guidelines and standards of service and operation will be adopted and followed by all Sales & Marketing hosts so that our performance benchmarks are maintained and exceeded. Client service and product issues are promptly addressed.

All activities within the department will be carried out ethically, honestly and within the parameters of local law.

Financial Performance

In this role, I will instill a revenue-focused philosophy through training and education to fully engage all hosts with driving revenue opportunities. The departmental budget will be strictly adhered to, and all costs will be continually monitored and controlled to drive profitability while considering the preservation of required standards with every decision made. Forecasting is undertaken on a daily, weekly, monthly, quarterly, and annual

basis to ensure budgets are met and exceeded.

People Management

As Director of Marketing, I am responsible for managing and developing all hosts within the department through providing direction, delegation, interaction, encouragement and enthusiasm, discipline, training, performance evaluation, and counseling to build a loyal, productive and effective team. I will ensure our hosts report for duty punctually, wearing the correct attire and deliver friendly, courteous, consistent, and efficient service at all times.

General

In this role, I will behave professionally and set an example for all. I will abide by Six Senses principles, core values, best practices, guidelines, and objectives while respecting other cultures and nationalities and projecting a positive and proactive position to help build and maintain a robust and loyal team.

Skills And Experience

To execute the position of Director of Marketing, I have the required qualifications, technical skills, and experience in a similar role in luxury hotels with proven results. I possess a minimum of a Bachelor’s degree in Hospitality, Marketing, Hotel or Business Management and more than five years of experience in a senior sales and marketing role.

I am a personally involved, visible, and proactive leader with excellent organizational skills, capable of providing focused direction and continuing to establish the property’s prominent position within the market. I possess a well-developed capability for strategic decision-making and a track record of proven results in customer satisfaction, operational excellence, host satisfaction, revenue and profit.

In terms of sales and marketing management, I have an intuitive sense for driving business, a passion for excellence, and an understanding of the sophisticated needs of the luxury customer.

My financial acumen positions me as a business-savvy leader with demonstrated financial understanding and interpretation of reports plus cost control.

From a people management perspective, I am a responsive, engaged, and interactive leader, capable of building strong positive relationships with hosts that result in a shared vision of success for the operation, demonstrating the ability to leverage shared resources, undertake training as needed, and manage through influence.

Technical skills include Advanced MS Office – Word, Excel, PowerPoint and Outlook. I am also familiar with various hotel systems, including PMS and CRM platforms. I have an excellent command of written and spoken English, with some knowledge of the local language and customs.

I will maintain a thorough understanding of Six Senses in terms of guidelines, rules and regulations, brand and operating standards, facilities and services.