Manager of Brand, Marketing & Digital

Position Type Management
Description for Internal Candidates

Marriott International is seeking a Manager of Brand, Marketing & Digital (MBMD) to join the growing Cluster Marketing department in Melbourne. This is an excellent opportunity to join a high performing team and grow your marketing career with the world’s largest hotel company.

As the #1 leader in hospitality worldwide, Marriott International has more than 8,000+ hotel properties and 30 top hotel brands. Fun. Flexibility. Fulfillment. That’s our promise to our people. Our pledge to put you first and to open your eyes to the true power of travel.

The role supports a portfolio of Premium and Select brand hotels in the Melbourne market and is responsible for generating profitable revenue, increasing market share and driving brand awareness by creating and leveraging marketing programs.

The successful applicant will be responsible for managing and executing the hotels’ marketing strategies in alignment and collaboration with the Director of Brand, Marketing & Digital and support from the wider team. The MBMD also works with hotels’ Sales, Revenue, F&B teams and leans on Marriott’s Field Marketing and Digital teams as well as appointed agencies to ensure effective pull through of plans.

The MBMD will support each hotel’s efforts to understand and apply consumer insights into hotel marketing plans and deliverables, confirm that marketing activities are aligned with the hotel’s business plan and maximise efficiency of hotel marketing spend. This position will also ensure that property programming is aligned with global brand standards, brand voice and fully utilises all available tools and resources.

 

The successful applicant will:

• Act as marketing lead for their portfolio of hotels, managing the hotels’ marketing plans, campaigns, and channels to drive brand awareness and revenue

• Partner with property teams to deliver on business plan goals, providing marketing leadership and support to hotel departments

• Collaborate with Field Marketing and Digital teams and leverage agency support to effectively manage content, campaigns, media plans and promotions

• Ensure all communication materials, advertising, digital and social media channels are on brand voice

• Plan and manage email marketing campaigns for the portfolio of hotels

• Develop and manage the hotels’ strategic social media plan, content calendar and activities

• Plan and execute F&B campaigns for the portfolio of hotels

• Engage with owners and hotel GMs to represent the discipline and deliver marketing reports/updates

• Maintain frequent, active engagement with the Director of BMD to ensure alignment, pull-through, and 2-way communication about status, performance evaluation, opportunities and issues related to programs and initiatives

• Leverage public relations to drive hotel and brand awareness, serving as both a contact point for hotels as well as the Area Marketing team

• Develop PR-worthy stories to drive PR buzz for the hotels in local and national media building brand reputation and hotel image

• Establish, maintains and strengthen positive relationship with relevant regional and local media contacts, key opinion leaders, influencers bloggers and content creators

• Manage external vendors and media agencies; collaboratively partners with agency partners to identify strategic opportunities for the hotels

• Create and execute digital marketing campaigns and media plans for the hotels and its different business units (venues, spa, etc.) in collaboration with the Digital team

• Lead destination marketing projects as required, actively identifying market opportunities

 

About You:

• Tertiary qualified with a degree from an accredited university in Marketing, Public Relations, Business or related major

• Minimum 4+ years in a marketing management role; hospitality/tourism marketing experience preferred

• Valid working rights in Australia

• Proven leadership skills

• Creative, proactive and collaborative

•  Ability to connect-the-dots, develop new ideas, approaches and solutions

•  Metric-driven marketing mind with eye for detail

•  Self-motivated and able to work independently; a good team player; and thrives in a fast-paced environment

• Excellent organisational and communication skills

• Experience working with multiple stakeholders

 

This is a full-time role based at The Westin Melbourne. In return you’ll have access to unmatched opportunities and benefits including flexible working arrangements, birthday leave, paid parental leave, online and in-person training plus exclusive travel discounts across Marriott’s world of dining and hotel destinations.

The next step in your career could lead to your greatest adventure.

Please note, only short-listed candidates will be contacted.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

 

At Westin, we are committed to empowering the well-being of our guests by providing a refreshing environment, thoughtful amenities, and revitalizing programming to help ensure that they leave feeling better than when they arrived. We recognize that travel can be disruptive to our guests’ well-being, and we’re energized to assist as partners in helping them maintain control and soaring above it all while on the road. Everything we do is designed to help guests be at their best, and they appreciate our supportive attitude, anticipatory service and extensive knowledge on how to best assist them throughout their stay. We are looking for dynamic people who are excited to join the team and ready to jump into any situation to give a helping hand. If you’re someone who has is positive, adaptable and intuitive, and has a genuine interest in the well-being of others around you, we invite you to discover how at Westin, together we can rise.

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